7 Ways To Improve Email Marketing

Email Marketing, Blogging, Writing, Marketing — Renew Inspiration

Discipline is the bridge between goals and accomplishment. – Jim Rohn

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Welcome back to Renew Inspiration! I cannot believe that it has been 3 ½ years since I stepped out in faith and created my Renew Inspiration blog. I want to pause at this time to thank you for being my supportive tribe throughout my blogging journey! As you already know, I’m committed and focused on continuing to share uplifting blog posts with you. Remember, my ultimate goal was to keep you inspired, encouraged, and motivated. I am happy to say that I’ve accomplished this goal and will continue to do so moving forward.

Today I am excited to share some of the reasons why I enjoy blogging. Blogging helps me:

To inspire, encourage and motivate others
To share ideas and my passion for writing
To cope with my life and its many challenges
To expand my networking opportunities with other bloggers/writers
To express myself and share creative writing experiences through written word

2021 RENEW INSPIRATION BLOG GOALS RECAP

Spending time writing and blogging has taught me so much about myself. I’ve found my passion to write inspiring blog posts to not only inspire you, but to encourage myself as well. I’ve realized how important it is for me to keep learning, be flexible, ask other bloggers/writers for help, and be willing and ready to adjust with the blogging industry standards.

My 2021 Renew Inspiration blog goals recap is as follows:

To increase my Renew Inspiration blog subscribers. (On-going)
To market my Renew Inspiration blog using various social media platforms. (On-going)
To support other bloggers via Twitter and in Facebook Groups. (On-going)
To collaborate with other bloggers throughout the year. (Need to research)
To complete & publish my first Renew Inspiration book project. (September 2021)
To research E-book ideas/processes and create at least one this year. (Need to research)
To participate in various online courses to improve my writing skills. (On-going)

NEW BLOGGING & WRITING ENDEAVORS

In order to reach some of your blogging and writing endeavors, you have to learn various skills, such as how to market your blog content or how to publish your first book. Often times you spend hours researching, planning and writing your blog posts and/or your book. Then, you spend more time sharing your blog content or promoting your book on social media hoping that the right people see it.

What I’ve found during this year, is that it’s important for you to learn how to implement your marketing plan so the right people see your written content. In the blogging and writing industry this is a process called email marketing.

7 WAYS TO IMPROVE EMAIL MARKETING

Email marketing can be defined as the use of email to promote products or services while developing relationships with potential customers or clients. Email marketing allows you to target your audience as well as keep them informed and engaged. The two biggest advantages of email marketing are price and ease. Email marketing can also lead to increased sales and customer loyalty.

Here’s 7 ways to improve email marketing:

#1 – Select an email marketing platform. There’s a number of different email marketing platforms to choose from, such as Mailchimp or Constant Contact. However, I chose to use ConvertKit because the free version allows you to do basic email marketing functions up to 1,000 subscribers and you are given access to their free webinars.

#2 – Build your own contact list. Building your own contact list is a great way for you to find new customers, nurture leads, and increase your conversion rates. However, make it clear to your audience when they are opting in or signing up to receive these emails.

#3 – Follow the law. It’s important to adhere to the rules of the CAN-SPAM Act. These rules include having a non-deceptive subject line, providing a clear way to unsubscribe, and including your name and address at the end of the emails.

#4 – Mix up your messages. Be creative and use emails to build rapport with customers. Don’t just send out ads to buy your product or service, but provide helpful tips and insights that will provide value to your customers.

#5 – Respect your subscribers. Remember your customers have trusted you with their information. Your customers deserve respect and they love to feel special when receiving valuable products and services.

#6 – Follow a schedule. Stick to an email schedule week to week. Sending out an email on the same day every week will help your customers know what to expect from you and when. This helps to build trust and a stronger customer relationship.

#7 – Optimize for mobile use. Make sure that your emails are optimized and are able to be opened on mobile devices.

Compared to other types of marketing, email marketing is an inexpensive way to advertise your content, product or services. Also, email marketing is an effective sales driver when done correctly. When done wrong, email marketing can come across as spam that annoys customers.

I NEED YOUR HELP

Every day I am getting one step closer to publishing my first book. In order to make this dream become my reality, I need your help. If you have not subscribed to receive any of my free offers yet, please do so today. This process will help me build my own email list and then you will be able to receive even more inspiring content. Please choose one of the links below:

FREE JOURNAL PROMPTS GUIDE

FREE GRIEF AFFIRMATIONS GUIDE

Thanks in advance!

JOURNAL PROMPTS

Journaling is a powerful way to process events in your life, build self-awareness, get more clarity, and keep yourself on track. Journaling also allows for past reflection, future insight, and present surrender. Keep in mind that this is a journey and be patient with yourself. Ready, set, write!

What are your short-term and long-term blogging goals?
How have you been getting in the way of achieving of your blogging goals?
How you stay organized as a blogger?
What are some of your blogging lessons and what you learned from them?
What inspires you to write, blog, and be creative?
How has blogging helped me get closer to being spiritually grounded?

SHARE YOUR THOUGHTS & COMMENTS

Do you enjoy writing and/or reading inspiring blog posts and/or books? Why or why not? How does writing or reading inspirational blogs help you in your life? Please share your thoughts in the comments section. I look forward to reading your feedback!

Believe in yourself today, tomorrow and forever!